Customer Trends

In today’s fractured cultural landscape, 90% of consumers use social media to follow trends and cultural moments, making it essential for building brand trust and relevance. For Gen Z, 63% discover products weekly on social platforms, underscoring its role in product discovery and sales. However, challenges like misinformation and bots could lead 50% of consumers to limit interactions by 2025, so authentic, value-driven strategies are crucial to avoid disengagement.

Key benefits include:

• Audience Insights: Social acts as an open-source focus group, revealing trends via comments and shares to refine messaging.
• Engagement and Trust: 78% of consumers say a brand’s social presence impacts trust, with sponsored influencer content outperforming organic posts in engagement (90% of marketers agree).
• Business Growth: It drives ROI through faster content cycles, with 25% of social content now entertainment-focused to cut through noise.
• Competitive Edge: Platforms like YouTube and TikTok are resurging with longer video formats (e.g., YouTube Shorts up to 3 minutes), while AI tools automate tasks and spark ideas.

Recent discussions on X emphasize SMM’s accessibility for small businesses, with services starting at ₹3999/month for strategy and campaigns.